Application
This unit applies to the photoimaging industry which is constantly changing due to technological, societal and consumer demands. To retain industry currency, photoimaging practitioners need to identify emerging trends while evaluating, planning, and implementing changes to their workflows, products and technology. This unit requires the self-directed application of skills and knowledge in order to research, evaluate, plan, coordinate, manage and exploit emerging trends that arise in the photoimaging industry. This work is usually undertaken independently (with guidance where required). |
Prerequisites
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
1 Research trends and emerging technologies in the photoimaging industry. | 1.1 Identify trends and emerging technologies using appropriate sources of information. 1.2 Evaluate currency/credibility of information gathered and ensure research scope is sufficiently broad. 1.3 Maintain accurate and comprehensive details of sources of information. 1.4 Examine and clarify the implications and consequences of trends and emerging technologies. 1.5 Critique and review trends and emerging technologies with relevant personnel. |
2 Exploit creative and commercial opportunities in the photoimaging industry. | 2.1 Use critical thinking techniques to identify creative/commercial opportunities as they arise from trends and emerging technologies. 2.2 Clarify business objectives for exploiting creative/commercial opportunities. 2.3 Assess entrepreneurial attitudes required to develop creative/commercial opportunities. 2.4 Assess feasibility and commercial viability of exploiting creative/commercial opportunities. 2.5 Identify and document business risk associated with exploiting creative/commercial opportunities. 2.6 Exploit creative/commercial opportunities within photoimaging industry. |
3 Review adoption of trends and emerging technologies against photoimaging business practice. | 3.1 Review performance of exploited opportunities against personal/business objectives. 3.2 Assess impact of adopting trends and emerging technologies on own photoimaging practice. 3.3 Develop systems to identify and respond to future creative/commercial opportunities as they arise from trends and emerging technologies. |
Required Skills
Required skills: literacy skills sufficient to interrogate/interpret a broad range of information on new photoimaging trends and technology numeracy skills sufficient to assess the financial viability of creative/commercial opportunities as they arise from trends and emerging technologies communication skills sufficient to: critique and discuss new photoimaging trends and technology transfer newly acquired knowledge to peers and/or employees use industry and community networks as sources of information critical thinking skills sufficient to identify creative/commercial opportunities learning skills sufficient to seek expert advice when implementing new photoimaging trends and technology planning and organising skills sufficient to: interpret and respond to photoimaging briefs budget for costs associated with the implementation of new technology develop systems to respond to future creative/commercial opportunities document research findings clearly and concisely plan integration of new technology into own photoimaging practice problem solving skills sufficient to recognise and resolve workplace issues when implementing new technology into own photoimaging practice technology skills sufficient to coordinate the installation of new technology. |
Required knowledge: business implications/consequences of adopting photoimaging trends/technology commonly used research methodologies (including copyright/moral/intellectual property issues associated with photoimaging research) current trends and emerging technologies in photography/photoimaging OHS requirements relating to photography and computer usage planning and review processes for photoimaging business. |
Evidence Required
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit | Evidence of the following is essential: ability to research trends and emerging technologies within the photoimaging industry ability to exploit creative and commercial opportunities that arise from trends and emerging technologies |
ability to connect trends/emerging technologies to aspects of photoimaging work practices, such as: image lighting, acquisition, processing output and presentation industry standard photoimaging workflows marketing/promotion of products and services ability to review the impact of integrating trends and emerging technologies into photoimaging work practices. | |
Context of and specific resources for assessment | Assessment must ensure: access to appropriate technology and sources of information to research trends and emerging technologies within the photoimaging industry access to an environment where creative and commercial photoimaging opportunities can be exploited access to appropriate learning and assessment support when required the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate direct observation of candidate exploiting creative/commercial photoimaging opportunities case studies to assess candidate's ability to research trends and emerging technologies problem solving activities to assess candidate's critical thinking skills |
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: CUVPHI501A Research role and use of the photoimage in visual communication CUVPHI503A Explore the descriptive and emotive nature of photo lighting CUVPHI504A Investigate and exploit innovative imaging options CUVPHI505A Produce an innovative presentation package of professional work. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Trends and emerging technologies may include: | advances in equipment/technology, including: capture and lighting equipment image processing, output methods and presentation devices alliances with allied technologies and businesses |
changing nature of the marketplace, including: advertising and promotional opportunities (including marketing of products and services) business structures and operational strategies copyright, IR, insurance and taxation funding policies and government initiatives new markets (market contraction/expansion) new terminology photoimaging workflows social, political and environmental developments. | |
Sources of information may include: | copyright/legal representatives discussions with innovative industry practitioners electronic/print media (news, reviews, articles) employee association/union representatives (and other sources of industrial relations information) events (industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals, social events) government bodies and associated publications industry associations internet libraries and archives (text, film, video, sound, graphic) lifestyle and contemporary issues magazines museums/galleries/studios national/international journals (e.g. artist, computing and design journals) personal observations and experience professional competitions and awards retail/wholesale suppliers of products and services technical publications/reference books training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops, master classes and other professional development opportunities. |
Relevant personnel may include: | early adopters mentors peers photographers photoimaging importers and suppliers |
professionals from allied areas speakers at conferences and seminars. | |
Critical thinking techniques may include: | analysing and evaluating actions and policies clarifying issues, values and standards comparing analogous situations comparing and contrasting ideals with practice comparing and evaluating beliefs, interpretations and theories developing criteria for evaluation distinguishing relevant from irrelevant facts examining and evaluating assumptions exploring implications and consequences generating and assessing solutions making interdisciplinary connections making plausible inferences and predictions noting significant similarities and differences reading and listening critically recognising contradictions transferring insights to new contexts using critical vocabulary. |
Entrepreneurial attitudes may include: | ability to act on intuition and assumptions ability to think laterally and independently ability to work within ambiguity and uncertainty confidence in self and vision curiosity desire to take risks flexibility interest in pursuing new ideas. |
Sectors
Not Applicable
Competency Field
Design and Visual Communication - Photoimaging | |
Employability Skills
This unit contains employability skills. |
Licensing Information
Refer to Unit Descriptor